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/ FIELD NOTES · v2.0

Field notes.

What we're seeing in AEO, GEO and the new mechanics of search. No clickbait, no fluff.

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GEO Agency: What Generative Engine Optimisation Buys You

What does a GEO agency deliver, and how fast does generative engine optimisation start working? A straight answer, no inflated timelines.

7 min read · Aug 2026
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The Best Headless CMS in 2026, Ranked for Marketing Teams

Sanity, Storyblok, Contentful and Payload compared on editor experience, cost shape, SEO/AEO fit and dev overhead, with a straight recommendation by scenario.

7 min read · Jul 2026
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What an AEO Agency Actually Does (and When You Need One)

What does an AEO agency actually do? A straight explanation of the work, how it differs from an SEO agency, and the signals that mean you need one.

7 min read · Jul 2026
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Astro vs Next.js: Which Headless Stack for a Marketing Site?

Astro or Next.js for a marketing site? A straight comparison on speed, SEO, AI citation, editor experience and build cost, from an agency that builds on both.

7 min read · Jul 2026
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Astro vs WordPress for SEO: Why We Build on Astro

Is Astro good for SEO? An honest Astro vs WordPress comparison on architecture, speed, Core Web Vitals and when each one wins.

7 min read · Jun 2026
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How to Audit Your Site for AI Search (a Free DIY Checklist)

A 30-minute AI search audit you can run yourself. Check whether ChatGPT, Gemini and Perplexity mention you, and fix what stops them.

7 min read · Jun 2026
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How to Run an AI Readiness Assessment for Your Business

Run an AI readiness assessment yourself with this six-dimension framework. Score your business 1-3 on each and see what to fix first.

8 min read · Jun 2026
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Is WordPress Good for SEO? An Honest 2026 Answer

Is WordPress good for SEO in 2026? Yes, with caveats. The honest answer on rankings, speed and when a faster stack wins.

7 min read · Jun 2026
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How to Optimise a Website for AI: The 2026 Playbook for Crawlers, Answers, and Trust

How to optimise a website for AI in 2026: the five areas that decide whether LLMs and answer engines find you, cite you, or skip you.

7 min read · Apr 2026
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Answer Engine Optimisation (AEO): The Search Shift Every Business Needs to Understand

What is AEO? A plain-English guide to Answer Engine Optimisation: how it works, why it matters, and how to make AI recommend your business.

11 min read · Apr 2026
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Programmatic SEO in the Age of AI: Scale That Actually Works

Programmatic SEO has a reputation for thin pages and penalties. Here's how AI changes that, and how to scale pages that actually rank.

5 min read · Apr 2026