AI citation audit
How AI currently sees your brand, and where the gaps are.
/ MARKETING · AEO
Your customers ask ChatGPTChatGPT first. Make sure you're the answer.
When someone asks ChatGPT, Gemini or Copilot about your industry, does your business get mentioned? AEO is how we make sure AI assistants know who you are and recommend you by name.
The problem
You rank on Google. But AI doesn't find answers the same way people do.
When someone searches Google they browse links and choose. When they ask an AI assistant they get one answer — and it's about you or about your competitor. Models pull from reviews, articles and structured data across the web to decide who to recommend. The businesses winning right now are the ones AI already knows about.
Our approach to AEO.
01
Understand how AI finds you
We audit how AI models currently perceive your brand and how visible you are with various LLMs. We look at how you're structured online and what information they can parse. This is your starting point.
02
Structure your website content
We add schema markup (invisible labels that help AI understand your content) and restructure pages so AI can extract clear, citable facts from your website.
03
Build your authority signals
AI trusts structured, specific, widely-referenced information. We strengthen your presence across the sources it pulls from: your site, directories, reviews, articles and data platforms.
04
Track and measure AI mentions
We monitor how AI assistants talk about your brand over time, so you can see what's working and where to push harder.
Free · no signup wall
Step 1: Get a free, fast report to see where you stand.
Paste a URL and get a report on how readable your site is to the agents your buyers ask. No call, no signup wall — just the score and what to fix first.
What AEO looks like in practice.
Every engagement is different, but these are the building blocks we work with.
Schema markup implementation
Invisible labels that help AI understand your content.
Entity authority building
Strengthening your presence across AI's trusted sources.
Content restructuring
Reformatting existing content so AI can extract and cite it.
AI mention monitoring
Ongoing tracking of how AI assistants reference your brand.
Competitor AI analysis
How your competitors show up in AI answers vs. you.
Also in marketing
Questions we get.
What is AEO and how is it different from SEO?
SEO optimises your site so search engines rank your pages well, with the goal of earning a click. AEO (Answer Engine Optimisation) makes sure AI assistants like ChatGPT, Gemini, Claude and Copilot know who you are, what you do, and recommend you by name when someone asks them about your industry. Where SEO competes for links, AEO competes for citations and named mentions inside generated answers. Most engagements combine both.
Which AI assistants does AEO target?
The big four we benchmark and optimise for are ChatGPT, Gemini, Claude and Microsoft Copilot. We also track Perplexity, Grok and the AI overviews inside Google and Bing. They each weight sources slightly differently, so we build structured signals across the web that all of them can pick up rather than chasing any single model.
How long does it take to appear in AI answers?
Quick wins (schema, fact pages, brand entity cleanup) can shift how models describe you within 4–8 weeks. Sustained visibility — being the named recommendation when someone asks for the best in your category — typically takes 3–6 months as authority signals across reviews, press and structured data accumulate. We report on AI mentions monthly so you can see the trend.
Can you guarantee my business will be mentioned by ChatGPT?
Honestly, no — and anyone promising guaranteed AI mentions is selling smoke. Models change, training data shifts, and prompts vary. What we can guarantee is the work: a measurable lift in citation share, brand entity strength, and structured signals across the sources LLMs pull from. The clients who do that work consistently are the ones AI ends up recommending.
Do I still need SEO if I invest in AEO?
Yes. Traditional search still drives the majority of qualified traffic for most SMEs, and a lot of the technical groundwork AEO relies on — schema, crawlability, content depth, authority — is also what wins in classic search. We treat them as one programme, not two: the same signals feed both engines, so a pound spent on AEO usually strengthens your SEO at the same time.